To provide quality athletic apparel with performance features at accessible prices for everyday athletes and active families.
BCG (Body Comfort Gear) is our exclusive in-house athletic apparel brand, developed to provide quality performance wear at accessible prices. We are a private label brand under Academy Sports + Outdoors, a sporting goods retailer that traces its roots back to 1938 in San Antonio, Texas. Our parent company was founded by Max Gochman and has grown from a small tire shop to over 300 stores across 21 states.
We focus on delivering the same performance technologies found in premium athletic brands—moisture-wicking fabrics, strategic ventilation, and ergonomic designs—without the premium price tag. Our product line includes athletic shorts, leggings, t-shirts, running shoes, and activewear for men, women, and children. We design gear that works for everyday athletes, casual gym-goers, and active families seeking quality basics at budget-friendly prices.
Our commitment to accessible activewear means most BCG shorts range from $14.99 to $29.99, with frequent promotions offering even greater value. We utilize polyester-dominant blends with elastane for moisture management and four-way stretch, along with anti-microbial treatments and UPF protection in select outdoor styles.
At the core of BCG is Tru-Wick moisture management technology.